Clik here to view.
Insights. TNS Launches Largest Global Study on Digital Behaviour.
Research company TNS has launched its 2011 version of TNS Digital Life. Based on conversations with over 72,000 people in 60 countries this is the world’s largest global study into people’s attitudes...
View ArticlePoets and Quants. How Brand People Can Learn to Love Big Data.
Okay, I have seen a lot of bla bla on Slideshare. “Poets and Quants” is a great exception. Euro RSCG Chief Strategy Officer Tom Morton has created this extremely smart deck that tries to answer the...
View ArticleGoogopoly. The Future of Search and Social.
The problem with the artist formerly referred to as Social Media is – besides many other things – that it is in the agency business commonly understood as some crazy shit that you stage on Facebook to...
View ArticleStrategy. A Hunter’s Guide To Bullshit-Free Insights.
When a guy writes a presentation that claims to be ‘A hunter’s guide to bullshit-free insights’ then he should better deliver. Tom Morton, Chief Strategic Officer at Havas New York (ex EURO RSCG), did...
View ArticleInsights. A Strategy ToolBox Comprising 17 Great Insight Tools For The Web.
Immediate data is the one thing that makes digital interactions much more quantifiable when compared to tranditional marketing methods. I don’t believe we need a digital strategy. But I do believe that...
View ArticleClik here to view.
The Sad Truth. Why Brands vs Users Think Why They Engage.
Nope, it is much more trivial than you think it is. Taken from IBM’s Institute for Business Value, CRM 2011 Study. Via Kirill. © Gerald for davaidavai.com, 2013. | Permalink | No comment | Add to...
View ArticleImpressive: We Are Social’s Guide to Social, Digital and Mobile in China.
A while ago I received a client briefing which asked for a mobilized version of the (US and EU) website that we were producing to allow Chinese to see it. That wasn’t necessarily wrong, Chinese do in...
View ArticleClik here to view.
The Truth. There Is No Such Thing As A Target Group.
There is no such thing as a target audience I am afraid. There are just a lot of people and many many insights… (via viruscomix) © Gerald for davaidavai.com, 2013. | Permalink | One comment | Add to...
View ArticleClik here to view.
Organizations. The Social Media Listening Learning Curve.
And the alltime winner in “most underestimated” digital/digitally driven disciplines was, is, and stays: social listening. Why? Because you cannot see it and because most presentations and concepts are...
View ArticleTools For Planners. Strategy Toolbox 2014 [Slideshare].
BBH’s Julian Cole is a smart guy with a lot of skills. But I am quite jealous of one specific skill: he creates compelling and very useful presentations which he shares with his broader community. If...
View Article
